Joseph Swain Media and Marketing

For ten years Joseph Swain was a Director of Pirate FM Ltd. For the last seven of those years he was the Managing Director and the radio station was widely regarded as one of the UK's most successful local commercial radio stations in terms of both audience generation and profit.

While a director of Pirate FM Joseph had the great joy of seeing a wide range of Cornish companies growing strongly, often in difficult market conditions. His one frustration was that while as an advertising medium his primary role was to present the benefits of radio advertising to local and regional businesses, many clients urgently needed the help and partnership of a marketing adviser who could get totally involved in their business.

Joseph's career background and professional qualifications lie totally in the world of business and marketing. His past employers have included Glaxo, Allied Breweries and Morgan Crucible. and his experience has been gained in industries as diverse as pharmaceuticals, food, industrial safety and radio.

The common denominator, regardless of which industry he has been working in has been the need to be constantly aware that marketing is everything a business does, or does not do in the pursuit of it's business objectives, consciously or unconsciously, that effects the perception of that business amongst customers, potential customers, decision influencers, staff and potential staff.

Both in his previous working life and, more recently, in consulting with a wide range of companies Joseph's belief has always been that happy, well trained, well incentivised, highly motivated staff, working as a team, can beat off even the strongest competitor. A professional consultant brings with him or her specific knowledge in a number of business areas, including some that a small or medium-sized company could not afford to employ on a full-time basis, that can help client companies embrace each of these key areas in a planned and disciplined manner. Above all, as an outside consultant, Joseph is totally objective. He/she can look at a business with his eyes wide open and, even in the most successful business, help identify business functions that can be done better, faster or at a lower cost.