Fund Raising and Sponsorship

Clearly the two differ in that fund raising normally relates to charities while sponsorship can relate to private/public businesses and charities.

There are, however, some very basis principals that make fundraising and the generation of sponsorship far easier to achieve. Two key principles apply. First, all private sector, public sector and charities/voluntary organisations need to understand that ongoing income depends on the donors and the recipient experiencing a 'win win' situation that links in to their needs/objectives. Second, there ideally has to be some emotional link between the cash provider and recipient. This may be because the funding/sponsorship opportunities either exactly fit a potential client's needs/objectives (and we have to establish this knowledge before contacting them) or it may be because a personal experience or passionate hobby/interest links the funding/sponsorship opportunity to individuals or the business culture (many firms allow their staff to input into which charities should be given cash help both corporately and through the personal efforts of the staff.

Joseph Swain Media has the knowledge/skills and experience gained over 25 years to take clients/customers through the funding/sponsorship minefield.