Advertising Media Planning / Buying Consultancy

Very few large advertisers plan or buy media themselves even though they often have brand/marketing managers with specialist media knowledge, so what is the logic of an owner managed business or medium sized business doing so? Even in the South West the proliferation of local media, seasonal changes in the price/availability of different media, the strengths/weaknesses/unique characteristics of individual media, the way various media can work together and the target audience individual advertisers/products need to reach (and when) all conspire to make media selection/planning and buying a highly specialist function.

Joseph Swain Media is objective, does not take commissions from local media and has multimedia experience. Joseph was an early client of the original Saatchi and Saatchi Agency. In some instances, clients may even have the opportunity to sell advertising themselves e.g. back of till receipts, liveried vehicles. Above all Joseph Swain Media is confident that it can make the client's advertising pound work harder, sometimes a lot harder, through a combination of improved buying skills and better integrated advertising campaigns i.e. the clients message is seen/heard at the right times in a manner most likely to generate the required response. Above all, at the outset no individual medium is seen as either indispensable or a non-starter and we deal in proven facts/figures/published research... that not all media are motivated to share with potential advertisers. The determinant factor is what the client wishes to achieve, who the client needs to reach and what factors drive potential customers to buy and/or remain loyal to a product/service/brand.